HUD Home Advertising Do’s and Don’ts
You can advertise a HUD Home on your own, supplementing the ads placed by HUD. Advertising, as you know, increases the chances of selling the home, so HUD invites and encourages you to advertise these homes. Please follow these rules when writing and placing your own HUD Homes ads.
- Do not advertise a home before it has officially been offered for sale.
- Do not state or imply that you have an exclusive sales listing for the home.
- Do not state or imply that HUD homes are distressed properties or foreclosures.
- Do comply with the Truth-In-Lending Act. You must provide the complete details of financing if you list any specific terms such as down payment amounts.
- Do indicate that the house may contain lead-based paint if it was built prior to 1978.
- Do indicate the sale is an Equal Housing Opportunity (EHO) by displaying the EHO logo or by displaying these words in your ad: “HUD Homes are offered to qualified purchasers without regard to the purchaser’s race, color, religion, sex, national origin, handicap or familial status.”
- Do indicate that sales are in compliance with HUD’s offering, including price priority to a particular purchaser, purchaser group, competitive bid period, etc.
- Do request that your ad is positioned adjacent to or as close to the HUD listing ad as possible. This will allow consumers to quickly identify you as a HUD Homes broker.
Jose Escobedo, Lead Asset Manager
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